GREENLEAF

Problem Statement

We found the lack of an eco-friendly app that would provide accountability to live a more green lifestyle. With that in mind, we found the best for a business to communicate their environmentally responsible showing practices and commitments to users in an engaging way that is easy to navigate and provides education on green living and business.

Solution

An application that provides insight into companies. Through extensive user research, usability testing, and many many interactions, we finally came to the final result that was tailored to our users. This solution provided a method for ethical companies to effectively display their policies and commitment to protecting our world, Users get a way to accurately track and monitor their environmentally friendly goals and activities.

GOALS

1. Quickly identify eco-friendly companies, their policies, and their commitment to protecting our world.

learn and understand companies core values
stay informed of company updates and corporate initiatives, relating to environmental consciousness
review the transparency of companies and leave ratings based on customer experience

2. We wanted our users to self-manage their goals

view their progress through a badge system incentive ( an incentive to be used in future e-commerce features)
select environmentally friendly interests to customize the application for a personalized experience

3. Log daily eco-friendly activities and track implementation of best practices into daily life

track activities that are environmentally friendly ( recycling, walking instead of driving, etc)
set reminders to stay active
view the dashboard to see the overall progress

User Participants displayed interest in having a platform that makes reaching companies environmental practices easy and convenient 100% of interview participants wanted a way to log personal goals.

Survey Question

On a sacle of 1-10, how engaged would you say you are with enviornmental issues?
What activities do you engage in that are considered enviornmentally engaging?
How often do you use technology to research enviornmental issues?
Is independent verification of a buisness’ enviornmentally inclined issues important to you?
Do you ever feel lied to when researching where a company stands on enviornmental issues?
What features might you like to see in an app that gives information about businesses environmental conscious policies and initiatives?

Main Insight

From the interviews: Based on the trends in our affinity map, we saw how big of a problem green-washing truly is and there is a need for transparency within companies. Our hypothesis is for a possible solution that was now validated.